Skip to main content
The Brand Workspace is RoLearn’s Enterprise surface for brands and agencies running activations inside Roblox experiences. It measures earned media, attributes value to campaigns, and produces board-ready reports.
The Brand Workspace is Enterprise-only. It is provisioned per contract and lives behind its own workspace shell (separate from the developer Discover / Build surface).

​
What’s inside

  • Mission Control — headline KPIs across all of a brand’s active campaigns.
  • Activation Atlas / Live Activations — catalog and live status of brand activations across Roblox.
  • Earned Media — organic mentions and coverage attributed to the brand (YouTube, Twitter/X, Instagram, TikTok, Facebook, Twitch, press).
  • Audience Affinities — which player audiences over-index on the brand.
  • Integration Planner — embedding-based matching of a brand to candidate games.
  • Pre-Launch Predictor — k-NN estimate of an activation’s outcome from historical campaigns.
  • Creator Planner, Benchmarks (portfolio / industry / competitors), Drop Calendar, Spend Equivalent, Board Reports (PDF), and Industry Pulse (leaderboard).
  • Brand Settings — per-experience SDK key minting for instrumented activations.

​
OMNI-EMV: how value is measured

Earned Media Value uses RoLearn’s OMNI-EMV v3 model, reported as two side-by-side figures so both a CMO and a CFO can defend it: 
OMNI-EMV v3 = MCE + DBI
  • MCE (Media & Content Equivalent) sums four media layers — in-game impressions (L1), social organic (L2), creator/streamer coverage (L3), and press/news (L4) — each adjusted for invalid traffic (IVT), incrementality, and exponential time-decay (ad-stock). Social and creator layers also carry bounded quality (Q) and sentiment (S) multipliers and a cross-layer de-duplication coefficient (D).
  • DBI (Direct Business Impact) = measured brand lift + phygital conversions.
A 95% confidence interval is produced via Monte Carlo simulation. Every report writes a full per-layer audit trail, regardless of configuration, so the number is always traceable.
OMNI-EMV v3 replaced the earlier v1 formula. The old arbitrary inflators (A/P multipliers and a combined cap) were removed; the v3 dials (IVT, incrementality, decay, dedup) are the only path.

​
Pipeline

Brand attribution runs as a background pipeline: brand mentions are searched across platforms (every ~6h), attributed entities are snapshotted daily, and ROI reports are computed daily into the Brand Workspace. Board Report PDFs render on demand.