> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rolearn.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Workspace

> The Enterprise surface for brands running activations inside Roblox games

The **Brand Workspace** is RoLearn's Enterprise surface for brands and agencies
running activations inside Roblox experiences. It measures earned media,
attributes value to campaigns, and produces board-ready reports.

<Note>
  The Brand Workspace is **Enterprise-only**. It is provisioned per contract and
  lives behind its own workspace shell (separate from the developer Discover /
  Build surface).
</Note>

## What's inside

* **Mission Control** — headline KPIs across all of a brand's active campaigns.
* **Activation Atlas / Live Activations** — catalog and live status of brand activations across Roblox.
* **Earned Media** — organic mentions and coverage attributed to the brand (YouTube, Twitter/X, Instagram, TikTok, Facebook, Twitch, press).
* **Audience Affinities** — which player audiences over-index on the brand.
* **Integration Planner** — embedding-based matching of a brand to candidate games.
* **Pre-Launch Predictor** — k-NN estimate of an activation's outcome from historical campaigns.
* **Creator Planner**, **Benchmarks** (portfolio / industry / competitors), **Drop Calendar**, **Spend Equivalent**, **Board Reports** (PDF), and **Industry Pulse** (leaderboard).
* **Brand Settings** — per-experience SDK key minting for instrumented activations.

## OMNI-EMV: how value is measured

Earned Media Value uses RoLearn's **OMNI-EMV v3** model, reported as two
side-by-side figures so both a CMO and a CFO can defend it:

```
OMNI-EMV v3 = MCE + DBI
```

* **MCE (Media & Content Equivalent)** sums four media layers — in-game
  impressions (L1), social organic (L2), creator/streamer coverage (L3), and
  press/news (L4) — each adjusted for invalid traffic (IVT), incrementality,
  and exponential time-decay (ad-stock). Social and creator layers also carry
  bounded quality (Q) and sentiment (S) multipliers and a cross-layer
  de-duplication coefficient (D).
* **DBI (Direct Business Impact)** = measured brand lift + phygital conversions.

A 95% confidence interval is produced via Monte Carlo simulation. Every report
writes a full per-layer audit trail, regardless of configuration, so the number
is always traceable.

<Note>
  OMNI-EMV v3 replaced the earlier v1 formula. The old arbitrary inflators
  (A/P multipliers and a combined cap) were removed; the v3 dials (IVT,
  incrementality, decay, dedup) are the only path.
</Note>

## Pipeline

Brand attribution runs as a background pipeline: brand mentions are searched
across platforms (every \~6h), attributed entities are snapshotted daily, and ROI
reports are computed daily into the Brand Workspace. Board Report PDFs render
on demand.